I came across this print ad over the window pane in a Churchgate fast the other day.
The print ad is from Jumbo King. The branded vada pav vendor seems to have rolled up his sleeve to match it up with Ray Croc’s networking burger franchisee. I had once spoken to Ms Gupta (founder of Jumbo King) regarding an event sponsorship and she politely declined, emphasising that they target the railway commuters and promote their brand much in and around the railway stations. I can say , they have lived upto the claim , but branded themselves around the Mcdonald’s theme.
Looking at the red and yellow theme of the print ad above very few would be reminded of McDonald’s, but moving ahead to the tag line “always loved it!” with an inverted “M” from McDonalds; there would be very few who would not be reminded of the burger brand that is currently using the tag line “I’m loving it!”
After 4 crore vada paavs (burp!) being sold, do we get to see another desi -multinational acquisition?
Disclaimer: The views and opinions expressed are solely the author’s and are subjective.They are not intended to influence,offend or hurt anybody living or dead.The articles may have a tendency to be satirical and or sarcastic.