Google announced the launch of business pages on its social network Google+. The social network that had been open only to personal profiles, has now opened its arms to businesses to set shop on the network and interact with its members.
I wanted to explore and so I created a business page for Mirc Art – my sister’s home-enterprise that sells handcrafted gifts and artistic savories (read: chocolates in all forms !). Here are some of the noteworthy points from my experience.
- First look- it appears like a facebook business page with longer updates minus the apps on the left bar (which I always look forward to on FB pages I stumble upon)
- Setting up a Google+ page is a quick process. Uploading an Image Display picture is a drag and Drop process- nice!
- Google+ pages provides a creative kit that lets you enhance/edit the image: color correction, cropping, basic image editing for your profile picture – not just resizing/cropping.
- Just like the new gmail, files can be dragged onto the the text editor to attach along with the post. Very neat and smooth.
- Here is a treat: Google+ lets you edit the post even after it has been published. More so, you can choose to disable comments, lock the post or prevent users from sharing the post (‘anti social’, I think)
- Privacy settings are upfront and in your face for every piece of information that you update.
There is a lot of intelligence in the system- when I entered the URL as the (physical) address for the page, it published it as the website by changing the field name.
- Apparently pages cant share in extended circles and cannot create hangouts on mobile devices
- The google plus page application for local business seems very promising- it will get you integrated on Maps along with helping you with a great Google SEO.
- Google Direct Connect appears revolutionary on the first look. It basically lets you search for a page by typing ‘+Page Name’ on Google search
Try typing ‘+Google’ or ‘+Pepsi’ this takes you straight to their google plus page.
Once popular, this may just become second nature to searching for an entity online. It’d be interesting to see how G+ tackles user name squatting in this case.
- I haven’t been able to find a way to find a way to add administrators for the page (That may be because I did not have anybody adding the page I created to their circles in the short span). I am keen to explore this opportunity.
You can collaborate by adding the Mirc Art page to your circle:
The new business page features look very promising on the first look. There is some work that needs to be done to make this worth the while.
The golden question occurs- are there people conversing on Google plus? Is this worth the while to open a page in here:
As some bright observer said, at the moment Google plus is like a gym- many people have signed up but very few land up to work out. This is where the pseudonorm lies.
So its not a very ‘social’ property as of now, in spite of its large user base. The immediate carrot to me is the SEO value that it is likely to bring in on the world’s largest search engine. It may just be worthy to invest some time to create an existence for the same and innovate when the platform develops the social carrot for our prospective consumers.
If you are a business page owner, I’d like to know your thoughts on using this new development from Google+