Category Archives: Brandvertising

I think Starbucks is kicking some serious ass with customer delight

Starbucks is kicking some serious ass with customer delight. I use their Oberoi Mall outlet for a lot of meetings regularly and over the time have started loving them for being really sweet and awesome in spite of being noisy and overfull always. My last favorite coffee joint was Bru World Cafe- I love the place for good food & coffee, ambiance, silence/peace- recommended for those who plan a lot of their meetings outside of office.

I am a stickler for service as a consumer. Here are some instances that made me fall in love the Starbucks experience

Continue reading I think Starbucks is kicking some serious ass with customer delight

The Smart Shopper Series

Let me to introduce you to the smart shopper series that I propose to initiate here at !!pseudonormicks!!

This series would comprise of posts that deal with various aspects of consumer shopping spanning across topics like how business works, tips and tricks to smart buying and of course some great deal listings.

This is not a well thought of and a well planned attempt, so kindly bear with me if it doesn’t live up.

Currently I am also researching on building up a service that caters to individuals who value their time and money while out shopping. For the same purpose I’ve initiated a survey that would help me understand consumer preferences.

The short questionnaire would take you approximately 7 minutes to fill up and you can find it over here.



Virgin Mobile

“VIRGIN’S GOT MOBILE FOR IT’S NAMESAKE”

That would have been an apt headline if most of Indian youth were yet to have their tryst; but nevertheless theyll have their tryst with a VIRGIN now.

Sir Richard Branson, the man known for exhibhitting a brilliant combination of entrepreneurship with a taste for the adrenaline pumping adventures, once again suprises the masses with what seems to be the next big thing in consumer comunication.

Virgin Mobile was launched just a month ago and with what style! I heard that Branson did a bungee jump from aobove the Hilton Towers with a masisve Virgin logo as his backdrop. Thats how you welcome your guest- show them how happy you are to see them; by literally jumping (no sarcasm).

The more intriguing aspect about this uber cool brand targetted at the youth is the schemes it offers. One hplan that caught my eye is ‘The Simple Plan’
Cost : Rs 99
Call Rate:
outgoing – Rs 1per min for the 1st 2 mins in a day. Rs 0.50 per min from the 3rd min onwards.
incoming- free + GET PAID to get calls at 10 paisa per minute!!

Now that’s what a plan should be like and you call it a simple plan- too kewl!
(Technically if the cost of the plan is to be borne on a monthly basis, then the incoming profits get settled for; but nevertheless the outgoing is quite a bargain)

Surfing over their website I came across the Jobs link and one of the criteria for a prospective job seeker is :
‘Drive them Crazy: The competition. We like driving them crazy. Can you do that? Can you play a part in creating offers so unique even we din’t hear of them earlier. We like setting trends and not following them. And that’s what we want – trendsetters.”

The attitude, the branding, tv commercials and print ads look in pretty good shape,taste and place. I definitely see Virgin mobile taking over the young Indian market ahead of the other CDMA (and GSM too) operators.

Jumbo King takes on Mcdonalds

I came across this print ad over the window pane in a Churchgate fast the other day.
The print ad is from Jumbo King. The branded vada pav vendor seems
to have rolled up his sleeve to match it up with Ray Croc’s networking burger franchisee. I had once spoken to Ms Gupta (founder of Jumbo King) regarding an event sponsorship and she politely declined, emphasising that they target the railway commuters and promote their brand much in and around the railway stations. I can say , they have lived upto the claim , but branded themselves around the Mcdonald’s theme.

Looking at the red and yellow theme of the print ad above very few would be reminded of McDonald’s, but moving ahead to the tag line “always loved it!” with an inverted “M” from McDonalds; there would be very few who would not be reminded of the burger brand that is currently using the tag line “I’m loving it!”
After 4 crore vada paavs (burp!) being sold, do we get to see another desi -multinational acquisition?

Disclaimer: The views and opinions expressed are solely the author’s and are subjective.They are not intended to influence,offend or hurt anybody living or dead.The articles may have a tendency to be satirical and or sarcastic.