I answered this question on Quora and happened to see Indian news channels flaunting social media stats in National elections. That’s what inspired me to start writing this post. Why was the #Oscar selfie such a big deal and why is social media analytics so hot today?
History was created on twitter when a tweet by Ellen DeGeneres was retweeted over 3M times. As the MoC, she clicked a selfie with some of the nominees and superstars at The Academy awards. This act was seemingly spontaneous and the picture was clicked using a Samsung Note3. Samsung was a sponsor for the show. The host was using the Samsung device on stage. The product placement technique used was standard, the picture clicked was average, perhaps that moment was magical.
This tweet was a big deal for twitter, for Ellen and perhaps for the academy awards. I did not understand how this was a big deal for and by Samsung, especially looking at the original tweet.
Continue reading Selfies, Sentiment and Social Media Stats
I had a batchmate in engineering college who was obsessed with watching porn. He perhaps had the largest collection of such videos on campus and was always updated on this circuit. His intense passion and dedication towards porn videos gave him the innate ability to translate any situation in life or those from engineering textbooks into a porn analogy. Some of us credit his analogies for helping us understand some very complex and ‘difficult to visualize’ engineering concepts. He went on to achieve accolades as he moved further in his career.
Recently I went on a couple of road trips with a bunch of startups being accelerated at #TiEBootcamp. Continue reading Entrepreneurs and Porn
Post 26/11 Mumbai is totally different. In fact, it has spread across the country. Everybody is charged up and has an urge to do something, take an action, be a part of or trigger a revolution in order to take charge of the country. Citizens are putting their words into action and putting in all efforts to channelize their anger and pain into building a better, safer future for all of us.
Post the terror attacks, citizens are engaged in constructive activities ranging from organizing peace/protest rallies, candle lighting, debates, blood donations, creating FB orkut groups and discussion fora, writing blog posts etc. The motive being clear: to challenge the system and make sure that we create a diligent and safe society.
Continue reading Autposy of the I Vote for Nobody email Fwd
The sixth semester ends and there starts the official drive for on campus placements for the engineers : a part of the promising future of our country.
Talk about placements and the first thing that comes to your mind is the Top Five Software conglomerates : TCS, WIPRO, INFOSYS etc. often nicked as ‘bulk recruiters’
I’d been for one of their Pre placement talks (PPT), but before going in for that lets talk about Pre PPT scenario.
These Software giants are perceived differently by different people:
a) If you are from an IIT, then you’ll give the “huh?- I-dint-get-you reaction when asked about placements in these companies.
b) If you are from an NIT, then you’ll get the question, but promptly reply that its not prestigious for you to get in there (you know better)
c)If you are from any other local engineering college, then this is mostly going to be your first job (and probably your final one,on campus) taken from job-security point of view.
d) If you are a parent, then its a prestige issue that your lad works in here (you certainly have the following facts & figures:turnover,employee base,business verticals,presence in different countries et all.
Coming back to the PPT, since I’m from a non-IIT/NIT institute, this company was confident of getting a wholesale deal struck here (offcourse with bulk discounts and other perks). When you know you have the market then you tend to loosen up a bit and so was this one , a bit unorganized in their presentation skills.
A confident bloke tried to challenge them and asked the golden question’ why do you recruit such masses?’ He got back:” Well, we have an ever expanding business and we are always in need of freshers” -Thanks to the ever increasing attrition rate and headhunters.This explains the reason why he made two contradictory statements:
a)”You all have the freedom of choosing your career paths: be it a domain or a vertical of your choice”
b) you’ll be able to chose your domain/vertical after establishing considerable (4-5years) time in the organisation.”
I say he was a smart guy: he knew the folks were dozing until he reached the ‘compensation’ slide.
I liked their attention seeking technique of starting off with an audio visual ad campaign and winding up with a ‘this-is -the kewlest-place-to-be’ movie ; for which almost 75% of the junta fell in.
But I did not, as i constantly told myself: “You are here just for the PPT. Not to get placed!”
But the truth is that sooner or later, I’ll be placed within one of it’s competitors and you might just hear my mom say ‘Mera beta ABCDeeeee mein job kartaa hai‘
Dear mom. And dear me.
Disclaimer: The views and opinions expressed are solely the author’s and are subjective.They are not intended to influence,offend or hurt anybody living or dead.The articles may have a tendency to be satirical and or sarcastic.