Tag Archives: Media

Virgin Mobile


That would have been an apt headline if most of Indian youth were yet to have their tryst; but nevertheless theyll have their tryst with a VIRGIN now.

Sir Richard Branson, the man known for exhibhitting a brilliant combination of entrepreneurship with a taste for the adrenaline pumping adventures, once again suprises the masses with what seems to be the next big thing in consumer comunication.

Virgin Mobile was launched just a month ago and with what style! I heard that Branson did a bungee jump from aobove the Hilton Towers with a masisve Virgin logo as his backdrop. Thats how you welcome your guest- show them how happy you are to see them; by literally jumping (no sarcasm).

The more intriguing aspect about this uber cool brand targetted at the youth is the schemes it offers. One hplan that caught my eye is ‘The Simple Plan’
Cost : Rs 99
Call Rate:
outgoing – Rs 1per min for the 1st 2 mins in a day. Rs 0.50 per min from the 3rd min onwards.
incoming- free + GET PAID to get calls at 10 paisa per minute!!

Now that’s what a plan should be like and you call it a simple plan- too kewl!
(Technically if the cost of the plan is to be borne on a monthly basis, then the incoming profits get settled for; but nevertheless the outgoing is quite a bargain)

Surfing over their website I came across the Jobs link and one of the criteria for a prospective job seeker is :
‘Drive them Crazy: The competition. We like driving them crazy. Can you do that? Can you play a part in creating offers so unique even we din’t hear of them earlier. We like setting trends and not following them. And that’s what we want – trendsetters.”

The attitude, the branding, tv commercials and print ads look in pretty good shape,taste and place. I definitely see Virgin mobile taking over the young Indian market ahead of the other CDMA (and GSM too) operators.


Yesterday I was surfing through almost all the channels listed in the acceptable spectrum for my 20 year old Onida with a desire to get a glimpse of Robocon 2008 on Sahyadri (now you know why I had to surf hard). I happened to pause at three Hindi News Channels : News 24, Aaj Tak and India TV.

News 24 is the same channel that had Shah Rukh Khan spending almost an hour at their studio, trying to understand (read: raising his eyebrow),for a promotional channel-launch gig in its initial days. They were trying hard to show how different they would remain from the other Commercial News channels.

Aaj Tak, (I had an impression) was pretty decent untilkal tak
Oh and India TV, lets not get in there; they deserve and entire post.

The basis of classifying these channels into a common bracket is because of the type of news they were broadcasting at the same time (when I needed to locate Sahyadri urgently)

SO what was that intriguing piece of news?
Channel 1:
Irfan Pathan extends his stay in Australia because it seems he has found his soulmate over ther in a 19 year old engineerig student in Cannberra.
Next, they interviewed one of his friends to ask how he feels to know Irfn has found some one in Australia; the friend was a footage lover and he spoke as if he had just released a big budget bollywood flick
The backdrop video was mercilessly looped and made me feel hazy so i flipped the chaneln to land on another hindi news channel.

Channel 2:
BREAKING NEWS!!! Sreesanth has expressed his feelings of love to Priyana Chopra. We’ve got hold of a tape whose authenticity we are not sure of (but we’d still love to spend some freely available air time to boost our TRPs)
The tape was then played. I heard it for the fun of it; fliped the channel when they began analysing the tape

Channel 3:
Yuvraj Singhs heart has been broken. He has split from the new kid on block-Bollywood, Depika Padukone (her pic with Ranbir Kapur is flashed now). After his split from (another actress) Yuvraj seemed to settle down, his family also had approved of the girl, but now its all over.
In such a situation,Yuvraj would now sing the song “Oye Raju pyaar na kariyoo kariyo,dil toot jaata hai” the song played in the backdrop and I remembered something : I was hunting for Sahyadri!

Immidiately the Auto search option was selected more due to the fear of stumbling across another Desi News channel; lets do them some branding ‘Abuse Channel’