I answered this question on Quora and happened to see Indian news channels flaunting social media stats in National elections. That’s what inspired me to start writing this post. Why was the #Oscar selfie such a big deal and why is social media analytics so hot today?
History was created on twitter when a tweet by Ellen DeGeneres was retweeted over 3M times. As the MoC, she clicked a selfie with some of the nominees and superstars at The Academy awards. This act was seemingly spontaneous and the picture was clicked using a Samsung Note3. Samsung was a sponsor for the show. The host was using the Samsung device on stage. The product placement technique used was standard, the picture clicked was average, perhaps that moment was magical.
This tweet was a big deal for twitter, for Ellen and perhaps for the academy awards. I did not understand how this was a big deal for and by Samsung, especially looking at the original tweet.