This article was written for ‘Vishwakarma’, the annual magazine of Vivekananda Education Society’s institute of Technology (VESIT). Apart from the editor’s request, the article was written to promote the spirit on entrepreneurship in my capacity as co-founder and promoter of The VESIT Entrepreneurship Cell (tVEC) established in Feb,2008.
Since the start of Feb,2008, there has been a lot of â€˜buzzâ€™ about entrepreneurship in the lands of VESIT. The launch and inception of The VESIT Entrepreneurship Cell (tVEC) finally took place after nearly four years of float-hood. Does it mean that VESIT has been hit by the entrepreneurial wave thatâ€™s spreading the world over? Have VESITians discovered a new career alternative that is poised to aid India becoming the next superpower?
â€œI got a 70% and the highest in my class is 78%.I donâ€™t think I should engage myself into any activity now onwards.â€
â€œI want to join in as an associate for tVEC, can you tell me something about this â€˜societyâ€™ and what exactly is entrepreneurship?â€
â€œWould I get a job through this organisation?â€
â€œWhy should I join in, whatâ€™s in it for me?â€
â€œKeep up the Good work!â€
â€œIâ€™d like to interview an entrepreneur; itâ€™ll be like an IV!â€
â€œMy whole class is suddenly obsessed with flash cards and CAT! Where are the wannabe entrepreneurs of our batch really? Are there any at all here?â€
â€œAspiring for a better life is an entrepreneurial quality. I guess the whole class is on the right track.â€
This experience taught me the importance of having FAQs on the website(tvec.vesit.edu), which was achieved immediately. However, this space should be used for a better purpose and so Iâ€™d rather focus on the brighter picture: A peek-a-boo on entrepreneurship and my escapades.
MicrosoftÂ®Encarta Â® defines him to be an individual who sets up and finances new commercial enterprises to make a profit; but Iâ€™d like to differ and define him as an individual who creates value and win-win situations by taking risks to optimise his resources. There is more than one way in which the term entrepreneurship has been defined, but each definition caters to the central idea of value creation.
I have an Idea but the bulb wont glow:
A famous adage goes like â€œWhen you are thinking of an idea, someone is already implementing it.â€
It sounds very smooth on the first read but has loads of experience stored behind it; a few weeks back, I learnt this the hard way. My exasperation was heavily exaggerated when I saw my book trading portal concept (designed for VESIT), being implemented in Georgia Tech University and now graduating into a Facebook Application. I dug out the pamphlet that we had distributed to test the market 2 years back; the promotional contents also resembled each other. The next thing that struck me after this adage is a common piece of advice that every entrepreneur gives: â€˜Seize the opportunity, and implement the ideaâ€™ i.e. donâ€™t wait for the bulb to glow.
The above example also shows that starting up is not all about having an idea. (Four years of rigorously referring toâ€™ substandard textbooksâ€™ gives us a fair tip about getting ideas.)
Network to Connect and Collaborate:
Timing the Plunge | Should I work for some time?:
How one tackles this dilemma depends on the strength of the entrepreneurâ€™s character. If you keep thinking twice, you might find your idea in a Georgia Tech. On the other hand if you â€˜just do itâ€™, then there is a chance of meeting the fate of â€˜aTEEtude Inc.â€™-another escapade!
I floated this venture with two friends: a designer from Sir JJ Institute of Art and a management undergraduate. We provided designing solutions in paper projects and T-shirts and set our eyes to compete with greats like Tantra and design sweatshirts for every college/university. Just out of the 12th grade, starting up was more of a glamorous fad than a well thought of plan; it had more to do with the cool, associated with advertising and branding than the much required supply chain building. We realised our follies and tried to improvise; bagged a few orders (including my class t-shirt) and moved at a slow rate; but it faded away, it had to, as it was just a passing fad that taught us a few tricks.
â€˜Floating the idea is an essential tool to test itâ€™
I experienced this while working on my ventures and interning at start ups. My most recent intern stint was at MagNet Technologies, a 10 year old start-up, where I was evaluating the techno commercial feasibility of a VOIP based enterprise telephony system- Another shot at float- to- test; but the here I got to learn a set of seasoned tricks for testing the feasibility of the idea.