Notes on Twitter Brand getting Sunset & Impact on Creators


X(dot)com has been officially announced = the Twitter brand getting sunset.

As a fairly early adopter of Twitter (2009) Thoughts and notes on some recent, upcoming and likely features and how they may impact Creators on Twitter

1)”We won’t be tweeting, we will be Xing” 路

Twitter(dot)com <> X(dot)com
Tweet <> Xs
Retweets <> may get revisited.

{Well, if there are Xs, then will there be Zeroes too? 🤪}


2. Followers may get replaced with Viewers.

{Creators are already getting paid for impressions = more on this below}



3. Yes, Video and other forms of text and audio will not have any publish limit size.

{Likely to see movies being uploaded just like on telegram}


4. Shadow bans likely to be revealed in the impacted profile with the cause and potential ways to resolve.

{This move is very pro creator and makes the platform transparent and not License Raj}



5. Bookmarks feature is likely to get supercharged !

Weekly email digests + search bookmarks + bookmark from the timeline.

{Creators likely to get engagement boost as a large Twitter, Sorry X-users are passive consumers, this will make them into active users- also good for the stock’s valuation?}



6. Ad revenue for Creators
In addition to the subscription/membership program, eligible creators (>5Mm impressions each in preceding 3 months) are likely to qualify for ad rev share for impressions generated from their tweet replies. Payouts already happening for first batches.

{Impression qualifier looks steep, likely to become more inclusive while keeping this as a feature that is earned}



7. Better DM controls, zero Inbox
Creators can now control better, who all can DM them.

Limiting DMs to verified users likely to benefit the Blue Tick program subscriptions.


Potential features/Speculation :

  • Highlights tab likely getting rejigged again.
  • Algo could get powered by AI like all things Elon.
  • Default color may become black. H/t Elon’s poll
  • Doge Coin powered multi token X wallet could be introduced.

Remember we are X-ing now
X-me your thoughts on @LavinM
(it means Tweet to me, don’t cancel me )


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